Cowboy.
Formula E
Audi Sport



Client: Audi AG
Agency: DDB
Year: 2018

Film Director: Paul Ward

There’s a day in which things change. And you can adapt...or adapt. But as in all revolutionary things, there is always those who don’t want to accept that things change.

For the opening of Formula E season, we created a petrol head character who strongly criticizes the race and makes statements about all the topics against electric cars. But the Audi will at all times strip down his theories. By using irony, we demonstrate the power of electric cars in competition.




Short Films