Mode On
Audi A1.

Client: Audi AG
Agency: DDB
Year: 2018

Film Director: Jonas Lindsroem
Character Photographer: Jan Kapitän

The world is yours and you know it. And that dream they called hare-brained is all you have in mind. What that they called life you called it chance. And those who like to talk, give them more motive to do it. And if the difference between one moment and another is if you are in it, that means that you live in Epic Mode On.

This is a world launch campaign of the New Audi A1 SB, is the youngest Audi Model. This car changed completely the design. Now is bolder, sportier and allows a fully interior personalization.
That’s why we communicated that with the A1 SB you can make the ordinary extraordinary.